Need Some Pierogi? Ask Your Polish Jaju
Familiarity with asian-style dumplings has increased in recent years but there are other ethnic varieties of the stuffed delicacy trying to replicate that success. Jaju Pierogi has been on a mission to bring a premium version of Poland’s favored dish to U.S. consumer freezers since 2016.
Founded by sisters Casey and Vanessa White, Boston-based Jaju has quietly and steadily grown an audience for its frozen pierogi based on their grandfather’s original recipes (“Jaju” is an Americanization of the Polish word for grandfather). Having raised its first outside investment via a $400,000 pre-seed round in late 2023, Jaju is leveraging its new resources to target expanded distribution in retail and foodservice, starting with entering Whole Foods stores nationwide this May.